Lead Through Strengths
THE PODCAST
with brea roper & lisa cummings
Welcome to the Lead Through Strengths podcast!
In every episode, you’ll enjoy an honest, unscripted conversation between Brea & Lisa – friends & fellow CliftonStrengths coaches – about how to lead through your strengths.
Available wherever you listen to podcasts.
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SEASON 10
These Are A Few of Our Favorite Things
In this special Season Finale, we’re closing out Season 10 with a fun, reflective conversation inspired by a few of our favorite things. As we take a short pause from the podcast, we share some of our favorite strengths-based questions, hands-on tools, and learning approaches that actually stick. This episode is full of ideas you can use right away, whether you’re a coach, leader, or strengths enthusiast.
Enjoy!
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Tech Stack For Coaches
In this episode, we dive into the often-overwhelming world of building a tech stack for your coaching business! We know the thought of sorting through all the technology options can make your eyes glaze over, but fear not! We break it down into manageable pieces, discussing everything from accounting software to payment processors, calendaring systems, and even email marketing tools. Adding tech to your process should save you time and money, not cause you headaches and cost you cash. Our goal is to help you streamline your processes so you can focus on what you do best – coaching!
Are you ready to take your coaching business to the next level? Listen in as we share our personal experiences with different tools and provide recommendations that can help you build a solid tech foundation for a thriving coaching practice.
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Nurturing Client Relationships – Email or Online Community
In this episode, we dive into a lively showdown between two powerful strategies for nurturing relationships: email marketing vs. online communities.
You'll hear us engage in a playful showdown, where we throw down our best arguments for why our preferred method is the ultimate way to nurture relationships. As we explore the virtues of each approach, you'll learn about the power of automation and the certainty of email marketing, and the real-time engagement and community-building magic that comes from private online spaces.
So, whether you're team email or team community, or just curious about how to nurture your connections, this episode is packed with fun banter and valuable takeaways!
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Should I List Prices On My Coaching Website?
In this episode, we dive into a hot topic that many speakers, trainers, and coaches grapple with: Should you put prices on your website?
Of course, there are many pros and cons of displaying prices, so we unpack various strategies that can help you make the best decision for your business.
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Pricing Your Services As a Coach or Facilitator
If there’s one question I get from almost every coach I coach, it’s this: how do I know what to charge? That’s why we’ve dedicated this episode to a topic that resonates with so many of us in the coaching, training, and speaking industries: Pricing Your Services.
In this episode, we explore various pricing strategies and how they can impact your business. So, whether you're just starting out or looking to adjust your rates, this episode is packed with valuable nuggets to help you price with confidence!
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Battling Money Blocks as a Business Owner
In this episode, we tackle the often-taboo topic of…money, money, money…mo-ney! 💰 Specifically, money blocks – those pesky limiting beliefs that can hold us back in business. We share our personal experiences with money narratives that shaped our views on wealth and success. From feeling guilty about charging for work we love, to the fear of being perceived as "slimy" when selling, we get real about how these beliefs can impact our businesses.
You’ll hear us discuss the importance of recognizing these narratives and how they can affect your mindset and performance. If you've ever felt stuck in your relationship with money or unsure about how to confidently ask for what you deserve, this episode is for you! Join us as we unpack these themes and encourage you to check in on your own money mindset. Let’s break those blocks together!
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Being A Good Boss To Yourself
As entrepreneurs, we often find ourselves in the dual role of both boss and employee, and it can be challenging to navigate that dynamic. In our last episode, Lisa & I talked about being a bad boss to ourselves, so this time we’re flipping the script.
We start by remembering how, as our own boss, we have the unique opportunity to create our ideal work environment and set our own priorities. So, how do we use that to our advantage? How can we be a good boss to ourselves?
Whether you're just starting out or looking to refine your approach, this episode is packed with insights to help you set yourself up for success by becoming the best boss you can be!
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Are You A Bad Boss To Yourself?
In today's episode, we dive into the juicy topic of being a "bad boss" to ourselves as entrepreneurs. Isn’t it funny how some of the very behaviors that made us decide to stop working for a bad boss, are often some of the same behaviors we do to ourselves. Things like overworking, neglecting self-care, not setting boundaries, working unreasonable hours, and more. Together, we explore how these bad boss behaviors can lead to burnout and resentment,
So, if you’re ready to stop being a bad boss to yourself and start thriving in your entrepreneurial journey, this episode is packed with insights and encouragement just for you!
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20 Ways To Find New Clients For Your Coaching Practice
In today's episode, we dive deep into a topic that many coaches struggle with: finding clients. If prospecting makes you want to run and hide…don’t worry. We’ve got you!
Listen in as we share some strategies that have worked for us, so you can make them work for you. Plus, we sprinkle in some creative ideas on how to make yourself visible and approachable in everyday situations. You know, just because we’re fun like that.
If you’re ready to transform your prospecting game, and maybe even have a little fun along the way, this episode is just for you!
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How Low Ticket Offers Can Help Your Independent Coaching Practice
In this episode, Brea and Lisa explore the phenomenon of low ticket offers and how they can be a game-changer for your business. While high ticket items often steal the spotlight, we believe that low ticket offers have their own unique magic that can help you build relationships and grow your business.
Plus, I have a special invitation for you! Make sure to listen to the end for an exciting new opportunity to connect with other listeners, ask questions, and get support as you implement what you learn.
Let’s unlock the potential of low ticket offers together!
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Lumpy Revenue - Does Your Business Feel Up and Down?
Lumpy cash flow. Unpredictable income. Feast or famine. If you own your own coaching business, you’ve probably ridden the revenue rollercoaster a time or two. Scary for some, and exciting for others. Either way, this episode is for you! Join us as we explore strategies to smooth out the lumps and create stability in your cash flow. Or learn how to lean into the dips and curves so you can, dare we say, enjoy the bumpy ride! 🌟
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Starting a Coaching Business
Thinking about offering a group coaching program? This episode is for you! We explore the many benefits it offers – for those being coached and also for coaches themselves. Things like opportunities for support and feedback, profitability and scalability, and developing deep, lasting friendships. We also share a few different program structures we’ve tried, and the impact we’ve seen. If you're curious about how group coaching can benefit your organization, or if you're a coach looking to expand your offerings, tune in to this episode!
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Selling to Corporate Clients
From the thrill of landing big contracts to the unexpected surprises that come with corporate red tape, we cover it all. You’ll hear about the challenges of finding the right decision-makers, the complexities of procurement processes, and the importance of pricing your services appropriately to account for those hidden costs.
We also discuss the potential rewards of working with corporate clients, like the opportunity for repeat business and the chance to make a significant impact on a large scale. Plus, we share tips on how to leverage your unique strengths and experiences to connect with corporate teams effectively.
So, if you're considering stepping into the corporate arena or just want to learn more about what it takes, this episode is packed with valuable insights and a few laughs along the way! 🌟
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Do You Want To Offer Group Coaching?
Thinking about offering a group coaching program? This episode is for you! We explore the many benefits it offers – for those being coached and also for coaches themselves. Things like opportunities for support and feedback, profitability and scalability, and developing deep, lasting friendships. We also share a few different program structures we’ve tried, and the impact we’ve seen. If you're curious about how group coaching can benefit your organization, or if you're a coach looking to expand your offerings, tune in to this episode! 🌟
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Building Your Business With BP10
Ever wish you knew what all the best business builders had in common? What talents contributed to their success? Well, that’s exactly what the BP10 is all about!
Whether you're contemplating starting your own business or looking to enhance your existing one, this episode is packed with tips and encouragement to help you leverage your unique strengths for success. So grab a cup of coffee, settle in, and let’s get building! 🌟
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Why You Need a Signature Offer
This episode explores why having a clear and distinct “signature” offering is crucial for your coaching practice. Whether you're an internal coach or running your own independent gig, clarity is key! Having a clear and distinct offering can make all the difference in attracting the right clients and maximizing your impact.
That’s why we discuss the importance of aligning your signature offer with both your strengths and your clients' needs. We also share tips on how to choose the right modality and service, and even how to frame your offering around the problems you solve. Plus, we sprinkle in some fun anecdotes and examples from our own experiences, to make it clear – while you can have multiple offerings, a standout signature offer makes you memorable and repeatable.
So, grab a notepad and pen, settle in, and let’s get you on the path to creating a signature offer that truly reflects your unique coaching style! 🌟
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Strengths and Your Personal Brand
In today's episode, we dive into building your personal brand as a coach. You’ll hear about "Connected Kelly," a coach who initially felt pressured to conform to an analytical persona in her big tech job, only to discover that her true strength—Connectedness—was what truly set her apart. You’ll learn how she transformed her approach, leading to a more fulfilling and energized coaching practice.
We also explore practical tips for building your personal brand, including how to identify the challenges you can help solve and how to communicate your unique value effectively. Whether you're an independent coach or working internally at a company, it’s important to be specific in your messaging to connect with your ideal clients.
So, if you’re ready to make sure your coaching brand aligns with your personal brand, this episode is packed with insights and actionable advice to help you shine!
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Should You Avoid Bias In Coaching?
Every coach grapples with today’s topic: Should you avoid bias while coaching? We kick things off by acknowledging that the answer isn't as straightforward as it seems. While many might instinctively say "yes," we explore the nuances of bias and how it can actually play a positive role in coaching.
Whether you're an independent coach or working within a company or organization, this episode is packed with insights to help you embrace your unique coaching style while still being the best support for your clients. Let's get into it! 🌟
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Working ON Your Business
Let’s dive into the essential, yet often overlooked, concept of "working on your business" versus "working in your business." If you've ever felt like you're just spinning your wheels, constantly reacting to the demands of your business, this episode is for you! We discuss the importance of stepping back, assessing your goals, and making those scary but necessary decisions that can lead to greater profitability and joy in your work.
You’ll hear us chat about the value of business planning retreats and how they can help you align your offerings with your strengths. Whether you’ve been in the game, are building a side hustle, or are still dreaming of the entrepreneurial life, it’s imperative to pause, reflect, and create a roadmap for success. So pull up a chair, settle in, and get ready to be inspired to take that much-needed time for yourself and your business! 🌟